Overview

I was tasked with creating a minimalist, text-based logo for video director Kirill Sinitsyn. From the beginning, the process was highly collaborative — each step was carefully reviewed and approved by the client.

The project started with exploring suitable fonts and color directions. Since Kirill preferred a typography-driven approach, I curated a wide range of font options, from which we narrowed down the selection to three final candidates. Kirill then chose the one that best matched his creative identity.

One of the key requests was to connect all the letters into a continuous, unified form — adding a sense of flow and individuality. Once the structure was finalized, we focused on color. The client had a clear preference for green tones, so I presented several variations within that range. After some iterations, we landed on a specific shade that felt both fresh and professional.

The result is a clean, cohesive wordmark that reflects Kirill’s style as a director: modern, confident, and refined.