Overview

Alexander, a private driver, approached me with a request to design a business card that felt simple yet premium. He wanted the card to reflect professionalism, discretion, and high-quality service. We began the project by reviewing several design references to align on the desired visual direction. Alexander quickly gravitated toward a clean, minimalist style with a luxurious feel — and approved the first concept direction I proposed.

Based on that, I developed three refined design variations, focusing on typography, layout, and subtle details like spacing and contrast. The result is a sleek and elegant card that communicates trust and class without any unnecessary elements. Alexander was pleased with the outcome, and the final design fully aligned with his vision and professional image.